Marketing is an important cog within your business machine and the more you can do in terms of your marketing, the better. The landscape of marketing has certainly changed over the years and now with the digital world, it’s crucial to take advantage of whatever’s available for your business.
Having a good marketing strategy is a good place to start but it’s worth knowing what marketing options are out there and which ones are best for your business. Here’s how to deliver effective marketing to your business in 10 ways.
Work with influencers across the globe
When it comes to the influencer world, it’s continuing to prove fruitful for any business looking to make the most out of their marketing campaigns.
Influencers are a marketing opportunity that you’ll want to research carefully because you can easily pick the wrong influencers. Influencer research is useful to do because even with the big influencers, they might not convert their fans into paying customers.
Micro-influencers might be handy to have if you’re looking to have a smaller but more reactive audience. Sometimes, it’s more valuable in terms of your ROI to go for a small influencer with under 10,000 followers that live locally to the business, than an overseas influence who has millions of followers.
Start a blog on your website
A blog is a great way to drive additional traffic to your website. Blogs can provide useful information to your audience and can be helpful in building the reputation of your website on Google’s search engine.
Starting a blog is relatively easy and it’s something that can be done right away with very little knowledge. However, it’s worth investing the time, resources, and money to start up a blog with the right people. You might want to look at hiring a web design and tech team to help with the running of your website, as well as all the content that goes onto it.
With a blog, you should look at what type of content you’d like to share on it and how regularly you’ll post. Consistency is key but you also want to make sure that you’ve got some high-quality content going onto the blog itself. You should ensure that the content is optimized for SEO purposes too.
Search engine optimization
Talking of SEO, search engine optimization is something to be hot on when it comes to your marketing efforts. The quality and performance of your website relies on SEO best practices.
There are plenty of SEO tips that can help drive traffic to your site and hopefully do enough to encourage new leads into customers. These include:
- Add keywords
- Make use of alt text for accessibility
- Condense image and video sizes to speed up loading times
- Add internal links to lower bounce rates
- Incorporate high-quality external links
- Update your landing pages every so often
Choose the right social media platforms
Social media is certainly a goldmine for your marketing efforts and the more platforms you can be successful on, the better. However, managing multiple platforms at once can be a real headache and something of an issue when it comes to dividing up your attention equally.
If you’re a small business then you might not yet have the capacity to hire a bigger social media team or a social media manager for that matter. With that being said, it’s important to focus your attention on one or two platforms to start with.
Some social media platforms are great to embrace as a business, so it’s worth looking at which ones work best for your company in particular. Instagram, for example, is a good all-rounder for most businesses. For more modern businesses, TikTok is a great platform for connecting with the younger generations. At the same time, TikTok is a globally dominant platform right now.
Think about which social media platforms are right for you as a business and make use of these when crafting a killer marketing strategy. It might be worth looking at what PR campaigns you’d like to tie in with social media, as well as other marketing efforts.
Nurture your customers throughout the sales funnel
The sales funnel is a place to get acquainted with when it comes to your customers. Your customers and any prospective leads that have yet to make a purchase. Nurturing your customers comes with the territory when you’re trying to attract customers through your digital doors.
Consider what you could be doing for those customers who have maybe purchased before and are willing to do so again. You could also explore the start of the sales funnel when it comes to new, prospective leads. What’s missing that would otherwise convince them to spend their money on your business?
It’s no longer sustainable to just rely on new customers paying for single transactions. The golden gooses are the returning customers who are willing to pay again and again, choosing to stay loyal to your business as a result.
There are plenty of platforms available to analyze your performance and to help nurture all of your customers from the top of the funnel to the bottom and back again.
Look at paid advertising options
Paid advertising is valuable for your business and should certainly be taken advantage of. With paid advertising, you’ve got the opportunity to advertise your business across the globe if done right.
That global exposure could be the making of your business, which is why you should be taking advantage of paid advertising where possible
Google is one of the main providers for paid advertising but you’ll find that most social media platforms offer the opportunity to advertise your platform and various outbound links where required. If this is your first time making use of paid advertising, you should consider allocating a budget that you can experiment with.
After you’ve got the balance right with your advertising campaigns, you can measure your results and adapt them accordingly.
Collaborate with other businesses
Collaboration with other businesses is something to do as a business, even if you’re a big business that doesn’t need to do it. Collaborating with other companies can help boost reputation and influence markets that you might not have explored for your business as of yet.
When you’re looking to collaborate, try to find mutual benefits so that you’re more likely to be successful when pitching your ideas to them.
Gather and showcase customer reviews or client testimonials
As a business, it’s important to showcase your customer reviews or client testimonials, depending on the products you sell or the services you offer.
A good way for new customers to trust the businesses they buy from is often to look at the customer reviews first. If they’re not impressed by the reviews or don’t see any easily available to read, then they might not be as forthcoming with their money.
With that being said, look at gathering up any and all your customer reviews available and reach out to those clients who have been loyal enough to stick with you for a year or more now. The more reviews you can provide, the better.
Add your business to Google My Business
Google My Business is a great way to advertise your business and get your company online for everyone to see. When users search for places in their local area, they’ll be met with a number of results all within the vicinity of where they are.
With Google My Business, you’re adding all of your key information so that you can be contacted by anyone looking for your offices or perhaps wanting more information on the business.
From the business phone number to an email and business address, these are all essential details that are useful for customers to have easy access to. Google My Business puts you on the map and is a great way to get your business noticed with a few words and a click of a button.
Deliver a variety of competitions and giveaways
Finally, consider a variety of competitions and giveaways to offer to your customers in order to incentivize them. This can be a great way to keep your customers intrigued by your business and for them to remember you whether they win or not.
Competitions and giveaways could be to win something from your business or it could be another business that you choose to partner up that you know your audience would love a prize. Make sure you’re doing these regularly and that you’re giving all your customers ample opportunity to win something back for their loyalty to the business.
Delivering effective marketing is crucial for your business and is a great way to drive new business to your doors. Take advantage of all the tips above and explore additional options that are out there and might be worth implementing into your business this year. This is just the start of your marketing journey, especially when you’re just starting out.