Attaboy’s Pop-Up at Sag Harbor Tavern

From August 4-10, Attaboy, the trailblazing Lower East Side cocktail institution, is bringing its singular style out East with a weeklong takeover of Sag Harbor Tavern — a rising star on the East End dining scene, known for its relaxed elegance and thoughtful hospitality.

This collaboration marks a long-awaited reunion between friends and industry icons: Sam Ross and Michael McIlroy of Attaboy (and more recently, Good Guy’s and Temple Bar) will join forces with Billy Durney, the celebrated mind behind Red Hook Tavern and now Sag Harbor Tavern. Sponsored by Brown Forman, the pop-up is a celebration of camaraderie, craft, and summer hospitality. 

With the acclaimed trio behind the bar together for the first time in years, guests can expect a menu of fresh, seasonal cocktails inspired by the spirit of Sag Harbor, making this a rare, can’t-miss moment for cocktail lovers and summer revelers alike. Attendance will be honored on a first-come, first-served basis.