Michael Rich

With three decades of experience, Michael Rich, founder of PSUDO, is revolutionizing the $70B+ sneaker industry. His passion and expertise have led to a new vision for the future of sneakers. Through innovative sublimation printing techniques and embracing the use of recycled materials, PSUDO achieves zero waste while saving 7.2 single-use plastic bottles per pair from polluting oceans and landfills with their game-changing approach to sneakers.