Redefining and Crafting Sustainability | PSUDO’s Expertise in Recycled Footwear

The simple construction of PSUDOs not only eliminates waste, it also makes for an exceptionally lightweight shoe.
The simple construction of PSUDOs not only eliminates waste, it also makes for an exceptionally lightweight shoe. Credit: Courtesy of PSUDO

Fashion manufacturing—more specifically, shoe manufacturing—comes at a huge environmental cost.

  • Textile production creates 42 million tons of plastic waste every year, second only to the packaging industry.
  • The footwear and garment industries together are responsible for 8% of all greenhouse gases globally.
  • Shoes with a lot of small and unique parts are more complex and environmentally intensive to produce because each component must be accounted for from materials (sourcing) as well as a labor assembly perspective.
  • Most shoes are made in China in coal-powered factories and then transported across the world on super-polluter cargo ships where they ultimately end up on the feet of consumers; the environmental cost of this transportation is also high.

The answer to reducing the carbon impact of textiles production is three-fold: simple designs, recycled materials, and close-to-home manufacturing:



Simple Designs

  • The average running shoe has 65 discrete components; the carbon cost of refining, preparing, and assembling that many materials and parts is significant.
  • The solution: shoes and clothing of simpler design require less raw materials and labor to produce and assemble, simplifying and streamlining the manufacturing process, and ultimately lightening the carbon load of production.
  • Take PSUDOS, for instance: they’re made of three parts (an insole, an outsole, and a fabric wrap), which greatly simplifies the production process.

Redefining Responsible Consumerism: PSUDO X Blumaka

PSUDO collaborates with Blumaka, redefining responsible consumerism. Blumaka innovatively transforms foam scraps into high-performance soles, complementing PSUDO’s recycled plastic sneakers. Together, they create a powerful force for positive change, reducing waste and foam production for a lasting environmental impact.

Crafting Sustainability: PSUDO’s Expertise in Recycled Footwear

PSUDO Blu showcases sustainability through recycled water bottles and sublimation printing. Each pair is crafted with unmatched expertise in small-batch, on-demand manufacturing. PSUDO Blu embodies unparalleled craftsmanship, perfect for the Hamptons’ high-quality lifestyle and sustainable fashion.

Making a Positive Impact: PSUDO Blu’s Environmental Legacy

PSUDO Blu makes a meaningful impact with every step. Each pair recycles 7.2 plastic bottles, easing ocean and landfill burdens. Blumaka’s visionary approach uses just 4 grams of water per pair—a remarkable 99% reduction. Stride responsibly with PSUDO Blu, leaving a lasting positive impact on the environment.

PSUDOs blu combines 75% recycled plastic uppers with 85% recycled foam insoles and soles.
PSUDOs blu combines 75% recycled plastic uppers with 85% recycled foam insoles and soles. Credit: Courtesy of PSUDO

Style and Consciousness Unite. The Sneaker for Every Occasion.

PSUDO Blu epitomizes style and consciousness, ideal for the Hamptons’ lifestyle. Versatile and chic, they suit beach strolls and casual get-togethers. Embrace quality, comfort, and sustainability in one pair. PSUDO Blu empowers conscious consumerism, making every step a statement.

Empowering Responsible Consumerism

Choose PSUDO Blu to drive change. Inspire eco-friendly choices in businesses and individuals. Embody sustainability and high-quality living with each step you take. Style and consciousness unite, paving the way for a greener, stylish future in the Hamptons and beyond. Join us on this transformational journey—one step at a time.

PSUDO eliminated shoe laces to reduce waste, but offers designs with realistic-looking printed laces.
PSUDO eliminated shoe laces to reduce waste, but offers designs with realistic-looking printed laces. Credit: Courtesy of PSUDO

Previous articleMost Beautiful Towns in Florida
Next articleNavigating Back-to-School Chaos: Unleash Tea’s Boosting and Soothing Potential
Michael Rich
With three decades of experience, Michael Rich, founder of PSUDO, is revolutionizing the $70B+ sneaker industry. His passion and expertise have led to a new vision for the future of sneakers. Through innovative sublimation printing techniques and embracing the use of recycled materials, PSUDO achieves zero waste while saving 7.2 single-use plastic bottles per pair from polluting oceans and landfills with their game-changing approach to sneakers.