How to Write a Cover Letter in 2023

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Writing an effective cover letter isn’t as easy as it looks. In fact, a compelling and well-crafted cover letter can be the difference between getting an interview and not even getting a second glance. This is why employers expect more than just any old cover letter in 2023. 

They want to see that you know how to craft a cover letter that stands out and meets the needs of their business. If you want to write an effective cover letter that stands out from the rest of the same boring bunch, there are certain elements to consider. Here’s a guide for how to write a great cover letter in 2023!

Know your audience

Before you start writing your letter, make sure you’ve done your research on the company or organization to which you’re applying. Read up on the type of work they do and the values they prioritize in their employees. This will help you tailor your letter to specifically address how your skills, experiences, and education align with their job opening.

If you’re unsure how to research an employer, make sure to connect with cover letter writers who have experience in your field. They can help you gain insight into the job market and learn what employers are looking for from candidates.

Provide a brief introduction

Start off your letter by introducing yourself and providing some relevant background information. You don’t need to provide your full work history, but it’s important to include a few details that show why you’re the perfect candidate for the job. For example, if you’ve worked in a similar role before, let the employer know! This will help them see right away how your skills are transferable to their company.

Personalize your introduction

Do you know that nearly three-quarters of people feel frustrated when website content is not personalized? Well, the same logic applies to recruiters and cover letters. They want to read something real and specific. As you progress through your letter, be sure to personalize it with specific details about why you’re the perfect fit for their company.

Employers and hiring managers appreciate when candidates take the time to get to know them. Make sure you include details that demonstrate your knowledge of their business and how it aligns with your strengths and experiences. Be sure to focus on the most important skills and experiences that make you stand out from other candidates, as well as any unique qualifications that could help the organization reach its goals.

Outline your qualifications

After you’ve introduced yourself, outline your skills, experiences, and education that make you the ideal candidate for the job. Focus on three to four key traits or experiences that match those listed in the job description. Be sure to include any relevant accomplishments from your past roles to demonstrate your qualifications in a tangible way. 

For example, if you’re applying for a sales job, make sure to include any past successes or awards that demonstrate your ability to meet or exceed quotas. This is particularly important if you want a job in Australia or somewhere else abroad – the HR team will need some kind of proof that you can actually get the job done.

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Tailor your letter to the role

When writing a cover letter, you should make sure that it’s tailored specifically to the role you’re applying for. It should be more than just a generic template that you send out to dozens of different employers. Take the time to research each company and role in order to craft a unique letter that speaks to their needs and mission.

Make sure your cover letter focuses on how your skills, experience, and education can benefit the organization specifically. This will show hiring managers that you’ve taken the time to get to know the company, and that you are passionate about the role.

If you are not sure what to write or lack inspiration, visit WritingUniverse. There is a library of free writing samples that can encourage you to complete a great cover letter. Read them and find your muse.

End it with a strong conclusion

Finally, finish off your cover letter with a strong call-to-action. This is your chance to encourage the hiring manager or recruiter to contact you for an interview. Be sure to include your contact information in the letter, and politely express your enthusiasm for the role. 

A strong CTA can also be a great way to make sure your cover letter stands out from others. If you do it like that, the only thing left will be to dress up and impress your recruiters.


By following these tips, you can be sure that your cover letter is well-written and tailored to the job you’re applying for. Your cover letter should demonstrate why you are the perfect candidate for the role, so take the time to research each company and tailor your letter accordingly. 

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