The foodservice sector is a challenging industry to get into. Beyond the competition, there’s also the financial struggle brought about by expensive equipment, food and labour costs, and rent, especially in high-end locations. While closure statistics are often greatly exaggerated, it’s no small feat to achieve success, much less sustain an entrepreneurial endeavour in this industry.
So, how can you remain competitive and profitable as a bakery? Here are some best practices and tips on how to tip the scales of success in your favour. Keep on reading if you wish to know more.
Establish a rewards program for your customers
A business’ ideal customers will always be its regulars. With many other options, you’ll need to ensure that you give them a reason to choose you over your rivals. And the institution of a rewards or loyalty program is an effective approach to keep customers happy. However, it doesn’t need to be over-the-top or too complicated either. With a point-of-sale system and a CRM or customer relationship management software, you can track their purchase history, contact details, and other relevant information to give them special promotions like discounts. As a result, you strengthen your relationship with them.
Prioritise quality above all
It’s easy to give in to the temptation of cutting corners and costs when running a food service business like a bakery. While it may save you a little bit of time and money now, it will do more harm than good to your brand in the long term. For this reason, you must always prioritise quality above all. For example, if you’re looking for wholesale bakery suppliers, you’ll want to consider the company’s reputation and not just the price of their products to ensure that the ingredients and other essentials remain of a high standard.
Keep your business compliant
Any potential problems and issues with a bakery can lead to its suspension or immediate closure. Like restaurants, these types of businesses are generally under scrutiny from local health organisations. Therefore, you must make sure that your business always remains compliant. From following building code regulations and adhering to health and safety rules, the more problems you avoid now, the more opportunities you’ll have to succeed.
Market your business
Whether you run a wholesale, retail, or home bakery, you must never forget to market your business. After all, you won’t be able to reel in customers if they’re unaware of your existence. Luckily, creating exposure isn’t as challenging or expensive as it used to be. With digital marketing strategies like search engine optimisation, pay-per-click advertising, content marketing, and social media advertising, you can improve your bakery’s online visibility and increase your sales.
Running a bakery is a massive undertaking. If you want to turn your passion for producing pastries into a profit, make sure that you follow these tips and strategies. Doing so won’t just help you create the exposure that your business needs to attract customers. But it will also enable you to keep them engaged.